How to start a Movement?
A leader needs the gut to stand out and be ridiculed, and then he needs a follower, who’ll show everybody else how to follow, and then the leader needs to embrace the follower as equal, now its not about the leader alone, but its about them, and then you have more followers, and now its a movement.
Malcolm Gladwell: Can we believe what people tell us?
The more we learn about human beings, the more obvious it becomes on how wrong our previously held perceptions are.
Marketers heavily rely on surveys, questionnaires and polls to understand what customers really want, they try hard to come up with products and services which are tailored around these public opinions, but still, there are times when these products fail. Human beings actually don’t know what there preferences are, many times we end up buying things which we really don’t like, and sometimes overlook things that we like.
In this PopTech presentation, Malcolm Gladwell explains how to overcome these inclinations.
Guy Kawasaki: Make Meaning in Your Company
How far your company can go, depends a lot on the fundamentals on which it was built, becuase your motivation to keep going, and being better depends on these fundamentals.
Guy Kawasaki explains that the companies that are created to make meaning as their prime motive are the companies that succeed, and eventually are the ones that make money.
How to build a team by Tom Wujec
If you want to build a team, then put them on a ‘Marshmallow Challenge’. The challenge sounds simple, the teams have eighteen minutes to build the tallest free-standing structure out of 20 sticks spaghetti, one yard of tape, one yard of string, and one marshmallow. The marshmallow needs to be on top.
The Marshmallow Challenge, leads the teams to experience, innovation, creativity, and collaboration.
Startup Lessons by Aaron Levie
In this video, Aaron explains his 5 startup lessons.
1) Do something that was not possible three years ago,
2) Do something you are extremely passionate about,
3) Don’t compromise,
4) If you feel comfortable, you’re probably not doing it right, and
5) Don’t write your obituary too early.
Steve Jobs’ Advice to Nike
From Fast Company: Apple CEO Steve Jobs is among the greatest innovators of our time. And yet his genius for understanding business is rarely explained in any public way. Rarer still is to hear the advice he would give to the CEO of another hugely successful company: Nike. But that’s exactly what you’ll learn from this video, in which Nike president and CEO Mark Parker tells about the advice that Jobs gave him shortly after the release of the Nike+ product line. It’s a simple bit of wisdom that any entrepreneur can relate to: “Get rid of the crappy stuff.”
The web has made level playing field possible. With all the tools and platforms available anyone can share anything, with absolutely zero cost. As long as what you share is good, there are fair chances that you will succeed. “And if you lose control over your message, - that’s OK”.
Alexis Ohania of Reddit, talks about, ‘How to make splash in social media,’ citing the example of ‘Mister splashy pants’ a humpback whale who’s name was chosen after a massive 119,367 online votes.
